“It allows moms to press a button and connect instantly, sort of like Uber, to a national network of lactation consultants, 24/7 instantly.", said George Brandes, Co-Founder and COO of the Pacify app.
At the push of a button, he says that new moms are connected with someone qualified to answer their questions in under 30 seconds.
Pacify is especially focused on making breastfeeding support easier to come by, as it is a major component of the developmental health of mom and baby which, "provides immunization properties, so their less likely to get sick, less likely to be obese later in life, less likely to develop certain cancers or type two diabetes.”, said Emily Woody, Breastfeeding Coordinator for DC Health.
Brandes said that the app is necessary because, “Infant nutrition, particularly in those first few critical weeks after birth, lactation issues are nearly ubiquitous.”
Co-Founder & CEO, Ben Lundin says he and Brandes both left their jobs in the healthcare field to fill gaps left in access for moms in low-income and urban areas and to compliment the resources that are available.
“There was a real opportunity for this technology to help people at their moment of crisis when breastfeeding was extremely difficult or when they were contemplating a trip to the emergency room and in situations where other technologies might not fill the need.”, said Lundin.
For $39.00 a month, new mothers are given access to nurses, lactation consultants, and nutritionists, but, for moms on DC Health’s supplemental nutritional program for women, infants, and children, otherwise known as WIC, free of charge with all the same benefits, helping nearly 4,000 moms in the District.
WIC State Director for DC Health, Christi Dorsey said that, “Every postpartum woman who is interested in breast feeding can get the support that they need and they will also appreciate the support because they know that they will have this service in real time.”