Georgetown businesses get creative to protect customers from heat during summer months

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WASHINGTON -- Experts predict Summer 2016 will be hotter than normal.

Joe Sternlieb, CEO of Georgetown BID said that is why it is time to get creative, “We realize that it is hot in the summer and we have an outdoor shopping center, we like to treat our customers really well.”

So to combat the heat, Georgetown BID is kicking off a new program, free parasols for people to use while strolling through the area.

“We got together and thought about how we can help them stay out of the sun but still come to Georgetown and enjoy themselves,” explained Sternlieb.

Here is how the program works: Customers look for the parasol sticker on store front windows, once they spot one, they go in and grab a parasol, use it for shade while walking around, and then drop it off at another shop or restaurant that has the same sticker in the window.

Sternlieb said businesses and shoppers loved the idea.

“Within a week we had something like 49 merchants sign up, they were so excited about it,” he said.

The parasol program will be going on all summer, to find out where you can find the parasols visit this link: http://www.georgetowndc.com/parasolshare