The PSAs should begin airing later this fall on the city’s cable station, the District of Columbia Network (DCN), and will run at least two to three times a day. The first PSA that was made by OCTFME was debuted at a meeting of the Anacostia Coordinating Council (ACC).
The first PSA featured the death of journalist Charnice Milton, 27, who was killed at a bus stop near Good Hope Rd. SE and Naylor Rd. SE on May 27, 2015.
“It was emotionally-wrenching for me,” said Kenneth McClenton, Milton’s step-father, who was at the debut. "It’s a reopening of the wound. I can see my daughter, I remember holding her, I remember kissing her for the last time."
McClenton and others with the ACC pitched the idea for the PSAs less than a month ago to OCTFME Director Angie M. Gates, who said she didn’t want to waste anytime making it a reality.
"Life is very important. And we are very, very diligent when it comes to the voice of the community,” added Gates.
Gates added the initiative will begin with PSAs about the murders themselves, but she eventually wants to create three to four minute “sizzle reels” that will tell more about the life of the person who was killed.
“I think there’s more to what just happened that day, the dreadful incident occurring,” said Gates. “For the longer sizzle reel component we’re going to tell a little bit further detail."
Gates added the eventual goal is to produce a 30-minute show about the cases, but that will require approval from the D.C. Council.
McClenton hopes the PSAs reach the right eyes and leads to new tips in both his step-daughter’s case and many others.
"It’s going to take individuals being courageous and step forward and making that step and saying, hey you know what, I know who did it, I want to tell you who did it and let’s get these cases solved,” said McClenton.